Depth Edition
Marchetti & Vlasov — Biological & Integrative Dentistry
Dentistry, slowly.
A four-page institutional site for a biological dentistry house in Milan. VELVET Edition's lilac frost surface and Playfair Display 700 reframe dentistry as editorial calm — a category dominated by clinical-cold practices and corporate consolidators.
Marchetti & Vlasov is a fictional case study designed by ALO Design Pros to argue that biological/integrative dentistry deserves a register that matches its seriousness. Four pages, written as a single continuous gesture: a homepage that names the practice; The Practice page articulating the institutional self-portrait (Vienna seminar origin, six disciplines under one chair, the closed-practice intake of forty-eight); The Materials, a real catalog of the ceramics, zirconia, composites, and gold the practice uses, with reference codes and a "We will not use" section; and Consultation, a six-field written-application gateway with a nineteen-month waiting list. Italic Playfair ampersand on its own line. No before/after photography, no smile-makeover language, no financing banners. The portfolio voice convention "We do not run two chairs in parallel" carries through every page.
Marchetti & Vlasov before the rebuild.
Biological dentistry is a real clinical discipline practiced worldwide — but its digital presence is split between clinical-cold practice sites and wellness-influencer language that erodes credibility. A serious house in this category had no register that read as institutional.
A discipline finally given the institutional register it earns. Eighteen-month waiting list — and rising.
Four-page institutional system: homepage, The Practice, Materials, Consultation
What’s Built
- Italic Playfair ampersand at monument scale
- Four-page institutional system (homepage + 3 interior pages)
- Materials catalog with reference codes and refused-list
- Underlined-input form with mauve accent submit
- Cross-reference chapter index between interior pages
- "Forty-eight, by intention" closed-practice scarcity
Results
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